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Privacy Policy

WHAT TYPES OF INFORMATION WE COLLECT ABOUT YOU

We collect information about you and your associated device(s) when you use our products or services or otherwise interact with us or with third-party services through our products and services. Examples of the types of information we collect include:
• Personal Information
"Personal Information" means information that we directly associate with a specific person or entity (for example, name; addresses; telephone numbers; email address; call records;). Personal information does not include "de-identified,” "anonymous," or "aggregate" information – which are not associated with a specific person or entity.
• Customer Proprietary Network Information (CPNI)
Customer Proprietary Network Information, or "CPNI", is a subset of Personal Information that is generated in connection with the telecommunications services we provide to you. CPNI includes, for example, call details, call location information, and certain information about your rate plans and features. CPNI does not include your name, address, and phone number.
Network and Device Information
We may collect information about your use of our network (or other carriers’ networks when roaming domestically and internationally) and the device(s) associated with your account, network data related to WiFi usage and device, and performance information, as well as data relating to your use of our website, applications and other products and services.
• Location Data
We may collect your device's location whenever it is turned on (subject to coverage limitations).
HOW INFORMATION ABOUT YOU IS COLLECTED
SIM America collects information about you in the following way(s):
• Information You Provide
We collect information that you provide to us when you apply for, purchase, or use our products or services, or otherwise communicate with us.
For example, some of the ways you may provide information to us include:
o When you sign up for our voice or data services or purchase other products or services, we may collect personal contact, billing, and credit information.
o When you establish or modify an online account, we may collect user identification information, passwords, and/or security question responses that you will use for future sign-on.
o When you interact with our customer service representatives, enter information on our websites, submit survey responses, or pay for services, we may also collect Personal Information and other information. We may monitor and record phone calls, e-mails, live chats, or other communications between you, your device, and our customer service representatives or other employees or representatives.
o When you use our services on a phone provided to you by an account holder.
HOW WE USE INFORMATION WE COLLECT ABOUT YOU
We use the information we collect for a variety of business purposes, such as:
• To route your calls or message or otherwise provide you with service;
• To provide and bill for products and services you purchase and charge to your account;
• To deliver and confirm products and services you obtain from us;
• To verify your identity and maintain a record of your transactions and interactions with us;
• To provide customer and technical services to you;
• To create, modify, improve, enhance, remove or fix our network, products and services, and their performance;
• To identify and suggest products or services that might interest you;
• To make internal business decisions about current and future product and service offerings;
• To provide you customized user experiences, including personalized product and service offerings;
• To protect our rights, interests, safety and property and that of our customers, service providers and other third parties; and
• To comply with law or as required for legal purposes.
Fraud Prevention
We may use Personal Information, including voice print recordings, account information (such as purchase patterns) and device information for investigations or prevention of fraud or network abuse. We provide fraud prevention services to banks or other third parties. As part of this service, we may verify your phone number to help those third parties prevent your personal information from being used for fraudulent purposes. We may share such information with government agencies and others that work to combat spam and prevent fraudulent, deceptive, and unfair practices.
Information Collected from Cookies
We may also use information collected from cookies or other similar technologies to improve our websites, make recommendations, and complete transactions you request.
Marketing
We may use information we collect to contact you about SIM America or third-party products, services, and offers that we believe you may find of interest. We may contact you by telephone, postal mail, e-mail, or other methods. You may opt-out of receiving marketing communications from us at any time. .
Directories
We do not publish directories of our customers' wireless numbers; nor will we provide or make such numbers available to third-parties for listing in their public directories, without the customer’s prior consent.
Location-Based Services
If your device is turned on, our network is collecting data about the device location. We may use, provide access to, or disclose this network location data without your approval to provide and support our services, including to route wireless communications, operate and improve our network and business, detect and prevent fraud, provide emergency responders information about how to find you when you call 911, or as required by law or emergency.
Depending on your device, you may be able to obtain services (such as mapping or ride-sharing service) that use the location of your device. These services, referred to as Location-Based Services (“LBS”), are generally provided by third-parties in connection with apps or websites. Third-party LBS providers generally use your device operating system’s location capabilities, which can determine location independent of our network, to derive device location. We do not share network location data with third-party LBS providers for their LBS. It is important that you understand the location capabilities and settings of your device and the privacy policies and terms under which third-party LBS are provided.
In some cases, SIM America may provide LBS services. Where we do so, we or authorized 3rd party will request your permission before we access precise location data to support the service. If you have previously consented to our app or service accessing precise location data, you may revoke that permission at any time through the device’s operating system location preference controls or the app settings. You may also follow the standard uninstall process to remove the app from your device.
Advertising
Like most companies that operate commercial websites or apps, SIM America works with advertising networks, which collect certain information about our site and app visitors, serve ads on our behalf, and measure their effectiveness. The advertising networks that provide these ads may place cookies, web beacons, or use similar technologies on their partners’ websites and apps, including SIM America’s. This technology allows them to track device activity over time across online properties – but we don’t allow these advertising networks to collect information on our websites or apps that identifies you personally (such as your name, address, or phone number). Their use of these technologies and of the information collected is subject to their own privacy policies and those of the sites where they operate. You can opt-out of targeted ads provided by most advertising networks. Please be aware, however, that even if you opt-out of interest-based ads, you will continue to see just as many ads, but they may not be as relevant to you.
Ads on Your Mobile Device, Computer or Other Device
You can opt-out of targeted ads served on your mobile device or computer by most advertising networks as follows:
• By clicking on the AdChoices icon on any interest-based ad.
• By visiting http://www.aboutads.info/choices/.
In most cases your opt-out choice will apply only to the specific device on which it was made. You may need to separately opt-out from your other devices. If the opt-out mechanism is cookie-based (such as the AdChoices program) and you delete cookies from your browser or reset your device, you may need to perform the opt-out again. To learn more about ad targeting and how to opt-out of interest-based ads, please visit http://www.aboutads.info/choices/.
You can also partially manage targeted ads on your mobile device through your device operating system’s settings for advertising IDs. Resetting your device advertising ID does not opt-out the device from targeted ads, but it may limit advertisers’ ability to associate past activity with your device. Refer to your specific OS for details.
Please note these opt-outs may not impact “contextual” advertisements (e.g., a sporting goods advertisement you see on a sports-themed website) or ads we place on our own websites and apps based on your activity within those properties.
Ads on Social Media
We may work with social media websites or platforms (such as Facebook or Twitter) to serve targeted ads to you as part of a customized social media campaign. You can opt-out of receiving customized ads on your social media platforms by changing your ad preferences on those platforms, which we do not control.
WHEN WE SHARE INFORMATION COLLECTED ABOUT YOU
We do not sell, license, rent, or otherwise provide your Personal Information to unaffiliated third-parties (parties outside SIM America) to market their services or products to you without your consent. We may, however, disclose your information to unaffiliated third-parties as follows:
With Your Consent
We may disclose Personal Information about you to third-parties with your consent. We may obtain your consent in writing; online, through "click-through" agreements; when you accept the terms of disclosures on your phone for certain applications or services; orally, in our stores or on the phone, including through interactive voice response, or implicitly, for example, when you purchase a product and ask that it be shipped to your home, consenting to our disclosure of your name and address to a third-party shipping company to complete delivery.
To the Primary Account Holder
We may disclose information about an account user to the primary account holder (the party financially responsible for the account). If a business, governmental agency, or other individual obtains service for you, that entity or individual is our customer, and we may provide information about you or your use of the service, products or devices to them or others at their direction.
When you are the primary account holder, but you receive special or discounted pricing, terms, or other benefits through another party’s agreement with us (for example, an employee discount), we may provide enough information to that party to verify your initial and continuing eligibility for benefits under their agreement with us and to calculate any associated discounts.

To Our Service Providers
We may disclose information to third-party vendors and partners who complete transactions or perform services on our behalf (for example, credit/debit card processing, billing, shipping, repair, customer service, auditing, and marketing).

Third-Party Carriers and Suppliers
If you are roaming on the network of another carrier or WiFi service provider, your wireless telephone number, your location, the numbers you dial, and other information about your usage will be available to that carrier to facilitate that service. Additionally, services and functionality offered through certain devices are sometimes provided in conjunction with entities other than SIM America. As a result, Personal Information from your devices may be uploaded and stored on their servers. For instance, BlackBerry® service is provided in conjunction with Research in Motion (RIM), and Personal Information from your device is stored on their BlackBerry Enterprise Servers™. Their specific terms and conditions, terms of use, and privacy statements apply to those services.
In a Business Transfer
We may sell, disclose, or transfer information about you as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third-parties as a business asset in the transaction. We may also share information with banks for purposes of transferring loans in connection with your device financing.
For Legal Process & Protection
We may disclose Personal Information, and other information about you, or your communications, where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary:
• To satisfy any applicable law, regulation, legal process or enforceable governmental request;
• To enforce or apply agreements, or initiate, render, bill, and collect for services and products (including to collection agencies in order to obtain payment for our products and services);
• To protect our rights or interests, property or safety or that of others;
• In connection with claims, disputes, or litigation – in court or elsewhere;
• To protect users of our services and other carriers or providers from fraudulent, abusive, or unlawful use of, or subscription to, such services;
• When information is reported to the Spam Reporting Service, it may be shared with government agencies and others that work to combat spam and prevent fraudulent, deceptive, and unfair practices;
• To facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to a local, state, or federal government; or
• In an emergency situation.

Co-Sponsored Websites and Partners
If you provide information to us in connection with a co-sponsored website, this Statement will apply to our use of the information and the co-sponsor’s statement will apply to their use of the information. If you purchase equipment or activate service at one of our partner’s locations (including websites of such dealer or retailer), they may request information from you that is passed to us as part of the activation process, but which may also be retained by the partner. This Statement will govern our use of such information, and the partner’s privacy statement will govern its use of such information.
De-Identified Information
We may provide information that does not identify you personally to third-parties for marketing, advertising or other purposes.
Third-Party Applications for Your Devices
We are not responsible for the third-party applications (for example, applications, programs, widgets, etc.) you select and install on your device. When you install third party applications, you may give your consent for the third party to access information stored on the device and on our network to facilitate the application’s functions (for example, you may consent to third-party access to your location information – see Location Based Services). The manner in which such third-parties may use, share, or disclose such information is governed by the terms and conditions and privacy statement provided by that third party – not by this Statement.
HOW WE STORE AND PROTECT THE INFORMATION COLLECTED ABOUT YOU

Protecting Your Information
We use a variety of physical, electronic, and procedural safeguards to protect Personal Information from unauthorized access, use, or disclosure while it is under our control.
We provide password protected online access to your account information through www.buysimamerica.com/MyAccount/Profile. For multi-line accounts, the primary account holder is authorized to access online account information for all the devices and lines on the account. Other users may generally access online account information related only to their respective device and line (for example, if a parent provides a device to their child, the child may access online information about that device and line– including CPNI). The primary account holder, however, may designate additional or more limited access rights for other users on the account.
Under federal law, you have a right, and we have a duty, to protect the confidentiality of CPNI and we have adopted statements and procedures designed to ensure compliance with those rules. We will not intentionally disclose your CPNI to third-parties without your permission, except as allowed under FCC rules, applicable law, or explained in this Statement. Retention and Disposal
We retain information only for as long as we have a business or tax need or as applicable laws, regulations, or government orders require. When we dispose of Personal Information, we use reasonable procedures designed to erase or render it unreadable (for example, shredding documents and wiping electronic media).

HOW YOU CAN UPDATE YOUR INFORMATION AND CHOOSE HOW WE CONTACT YOU

You may access and modify your contact information by visiting www.buysimamerica.com/MyAccount/Profile or a SIM America retail store, or by contacting Customer Service. You may also contact us using the information in the How to Contact Us section below.
Do Not Call Registry
The FTC maintains a National Do Not Call Registry at https://www.donotcall.gov/, and your state may maintain its own Do Not Call Registry. Putting your number on these Registries also may limit our telemarketing calls to that number.

YOUR ROLE IN PROTECTING YOUR PRIVACY
You play an important role in ensuring the security of Personal Information. We encourage you to use safeguards to protect your information and devices.
OTHER INFORMATION YOU SHOULD KNOW

Your California Privacy Rights
California Civil Code Section 1798 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for the third parties’ direct marketing purposes. As stated in this Statement, we will not sell or share your Personal Information with non-affiliated companies for their direct marketing purposes without your consent. California customers who wish to request further information about our compliance with this law or have questions or concerns about our privacy practices and statements may contact us as specified in the How to Contact Us section below.

PRIVACY STATEMENT UPDATES AND CONTACT INFORMATION

How We Communicate Changes to This Statement
We may update this Statement at any time to provide updates to or clarification of our practices. If we make changes, we will revise the date at the top of the Statement. If we propose to use Personal Information in a materially different way, we will provide you with notice by posting notice of the changes on our website for at least 30 days before we implement those changes, and obtain your consent as specified above for any material change regarding disclosure of Personal Information. You should refer to this Statement often for the latest information and the effective date of any changes.
How to Contact Us
If you have any questions or comments about this Statement or about SIM America's privacy practices, please contact us.
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